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Dubai, UAE: Whispering Pines, a community of three- and four-bedroom villas at Jumeirah Golf Estates, Dubai’s premier residential golf development, sold out in just three days this week, following a unique 'whispering' campaign.
The campaign invited a select group of people who had previously registered with the www.jumeirahgolfestates.com website to apply for sales appointments. All appointments were taken up within a week – and all the villas put up for sale were sold out in only three days. Whispering Pines is the first of the communities being developed by Jumeirah Golf Estates to be launched. The total amount raised by the sale was AED 489 million, representing an average of AED 1,700 per square foot of living space. David Spencer, chief executive of Jumeirah Golf Estates, said: "From Day One, we've tried to do things differently with Jumeirah Golf Estates. Our vision is to create the most prestigious residential golf community in Dubai. "Whispering Pines is the first time that lifestyle packages have been sold in Dubai. People have not just been buying a villa. They have been buying a whole package – everything from smart home technology and Bang & Olufsen home entertainment to golf club membership including their own golf cart. "1,700 Dirhams per square foot is definitely at the highest end of off-plan villa prices in Dubai. It's a great starting point for Jumeirah Golf Estates sales." Whispering Pines is a distinctive community of 158 three- and four- bedroom Tuscan-inspired cottages, offering commanding views over the Fire and Earth courses. It has been created to deliver a total lifestyle package for residents that includes a number of features including: smart-home technology and solar heating; exclusive country club membership rights; European designer kitchens and appliances; Bang and Oulfsen Home Entertainment system; full landscaped gardens and irrigation systems; private swimming pool and golf cart. Construction will start later this year with hand-over of properties in 2009. Prices for the villas started from AED 3.99 million. Fire and Earth, designed by Greg Norman, are two of four championship courses at Jumeirah Golf Estates. Earth and Fire will both be open in early 2008. |